Name the result of the engagement
For a fictional skincare launch, the deliverable could be a presentation of two visual directions with one selected direction placed into a draft landing page. This is a concept package. It does not automatically include accurate bottle photography, packaging artwork, or finished advertisements.
List what each direction contains: a lead concept, a written rationale, and a small layout example. State which product details are illustrative. The client can then judge whether the package resolves the campaign decision instead of comparing the invoice with the number of images generated behind the scenes.
Turn the scope into visible boundaries
Agree on who supplies the product facts, brand assets, written offer, and approval. Define a revision round as one consolidated response to the presented work. Otherwise, several people's separate messages can become several unplanned rounds.
A change from soft daylight to hard side light may be a revision within the agreed direction. A request to replace the skincare launch with a different product campaign changes the brief. Decide how such changes will be estimated before production starts.
| Scope item | Proposed boundary |
|---|---|
| Decision | Choose a visual direction for one product launch |
| Presentation | Two directions, with one draft placement for the selected direction |
| Feedback | One consolidated revision round from a named decision maker |
| Production | Final photography, packaging accuracy, and finished campaign exports estimated separately |
| Acceptance | Chosen direction documented against the agreed brief |
| Changes | New deliverables or a changed brief receive a revised estimate |
Estimate the work you must actually perform
Include discovery, briefing, concept generation, selection, presentation design, client communication, and revision time. Add the relevant membership allocation, separate API usage, and other production costs. Keep a reserve for uncertainty visible rather than burying it in an unexplained image count.
The price you offer a client is a commercial decision; this guide does not establish a market rate. A cost estimate helps you understand whether your proposed fee covers the work and the risk you are taking. Unused generation allowance is not profit, and the client's eventual campaign revenue is not your project margin.
Explain the method and remaining production
Tell the client where generated concepts are used and what still needs accurate production assets. Show the proposed review process before accepting a brief with strict continuity or product-reproduction requirements. The limitations are easier to address before the client has selected an image that cannot support the final job.
THE RENDER OFFICE provides a text-to-image interface, not a shared client approval portal or an editable layered canvas. One operator can save candidates and present them through the team's usual tools. Include the time for that organization in your scope, and keep account credentials out of client presentations.
Close the project with a usable decision record
Deliver the selected concept, the approved direction notes, and a list of unresolved production tasks. Record which files were approved for which purpose. A mood reference approved for a presentation is not automatically approved for a public product page.
After delivery, compare the estimate with actual time and costs. If the presentation required more review than expected, adjust the next scope or approval process. Repeat work becomes easier to price when the record shows why the effort changed.
Check the full cost against your next brief.
Review the current membership prices and requirements before choosing a plan. Membership renews monthly until canceled, and OpenAI API usage is charged separately.
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