Choose the campaign's lead story
Imagine a roaster launching a new everyday blend. A ritual-led campaign might explore the pause around a morning cup. A packaging-led campaign needs the actual bag to be easy to recognize. An origin-led campaign needs verified sourcing information and imagery that represents it accurately.
Write the main message and the evidence behind it. Avoid making a generated farm, producer portrait, or landscape look like documentation of a real supply relationship. If the source story is not ready, a ritual or abstract material direction may be the clearer creative assignment.
Build a brief around one repeatable visual rule
For the daily ritual, choose the light, surface, and distance from the subject. A calm overhead composition tells a different story from a close, dramatic view of a cup. Keep the rule simple enough to apply to the website, email, and social crop.
Explore a background without asking the image model to reproduce an exact package. The current studio accepts text and creates a new PNG; it cannot import the approved bag photograph. Add that asset later in the design workflow.
From the brief
Illustrative background concept for an everyday coffee blend launch. Soft morning light across a warm wooden table, one plain empty ceramic cup on the far right, a folded neutral cloth, restrained brown and cream colors, clear space in the center for an approved coffee-bag photograph. No beans, farms, people, lettering, logos, or visible liquid. Landscape composition.
Give each asset a different buying question
A campaign header can introduce the ritual. A clear pack image can help someone recognize the product. Brewing guidance may need accurate instructions and real equipment. Do not fill the whole image set with atmosphere when buyers also need practical product information.
Use the approved coffee description for tasting notes, roast information, package size, and availability. An image can support the story, but it does not establish those details.
| Asset | Question it answers | Source to use |
|---|---|---|
| Campaign atmosphere | What moment does the brand invite? | Clearly illustrative concept or suitable photography |
| Pack view | Which product am I choosing? | Accurate current packaging image |
| Origin story | Where does this coffee actually come from? | Verified supplier records and relevant real imagery |
| Brewing support | How do I use this product? | Approved instructions and accurate equipment views |
Review cups, shadows, and package scale
After assembling the layout, inspect the cup rim, handle connection, perspective, and contact shadows. Small object errors can make a simple scene feel wrong. Check the bag's scale against the surrounding objects rather than resizing it only to fill space.
Review the label in the final crop and at the size customers will see. Keep information that may change, such as launch copy or availability, editable outside the generated image.
Make the selected direction reusable
Save the approved light, surface, palette, and crop notes with the actual product assets. When the next blend launches, decide which rules should carry over and which product facts change. Reuse the decision process without assuming that repeated prompts will reproduce the same scene.
Include the recurring membership, separate API usage, photography, design, and review in the project cost. Evaluate whether concept exploration helped settle a useful campaign direction before adding more generation attempts.
Bring one launch brief to the studio.
Explore the controls against your own deliverable before choosing a membership. Generation requires ChatGPT sign-in, an active membership, and your own OpenAI API key. OpenAI usage is billed separately.
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