Separate approved work from experiments
Choose a shared folder or workspace your team already uses. Give approved exports an unmistakable location, and keep candidates and earlier revisions elsewhere. Avoid several files called final with no explanation of which one should be published.
Keep the highest-quality source you have alongside the approved exports. If finishing happened in a design tool, include the editable design file when the recipient needs it and you can provide it. An exported crop alone may not give the next person enough room to make another placement.
Name files by their job
Choose a naming convention that includes the campaign, asset role, placement or shape, and revision. Use the same order throughout the set. A name should help someone distinguish files without opening every image.
The examples below are an organizational convention to adapt, not a requirement of THE RENDER OFFICE. Add another field only when it solves a real handoff problem, such as distinguishing language versions that contain finished copy.
| File | Purpose | Record alongside it |
|---|---|---|
| september-hero-landscape-v03.png | Approved wide hero export | Focal-point position and the intended headline area |
| september-detail-square-v02.png | Approved material-detail export | The feature shown and its reference check |
| september-context-portrait-v04.png | Approved portrait composition | Intended placement and the crop reviewed |
Keep the useful generation context
Record the prompt, selected settings, generation tool, date, and any reference inputs you used. Include the reason a candidate was selected and the important changes made during finishing. This helps a future collaborator understand the decisions behind the result.
A saved prompt is context, not a promise that running it again will reproduce the image exactly. Preserve the approved image itself. Keep API keys, passwords, and other account credentials out of prompts, file names, shared notes, and delivery folders.
- The final brief and the prompt associated with the chosen candidate.
- The settings and reference inputs relevant to that candidate.
- The approved original, finished design, and placement-specific exports.
- A short account of edits, crop decisions, and remaining restrictions on use.
Write a short read-me for the recipient
Explain where the approved exports are, what each one is for, and who approved them. Identify concept imagery clearly and note any unresolved questions. If the recipient needs to create a new crop or add copy, point them to the appropriate source file.
Keep the instructions about this delivery. A compact note with actual decisions is more useful than a long generic checklist. Include a contact for questions so an uncertain recipient can resolve them before publishing.
From the brief
Campaign: September concept series Approved exports: the files listed in the delivery sheet Primary use: launch page and the agreed social placements Crop guidance: preserve the full subject and the documented copy area Image status: concept imagery; do not present as a photograph of a real product Approval: record the reviewer, date, and approved file version Next revision: start from the saved brief and finishing file
Reopen the brief when the use changes
A later request for a print placement, a new product claim, or a different composition may need more than another export. Check whether the existing image still fits the new purpose and whether the available source supports the required output.
Leave the original approval record intact and document the new decision separately. A clear handoff protects the useful work already done while making the next round easier to start.
Put the brief to work.
Bring your next idea to the studio and choose its visual direction.
Open the studio